Although many large real estate companies offer free web pages for their agents, many realtors choose, wisely, to have a private website for themselves outside of that. Much of a brand of a real estate agent is tied to personality and individuality. That is impossible to convey on a stock, one-page, standard company wide webpage. However, a website designed by a professional familiar with real estate can boost an agents brand with minimal work and cost. These professionals know what is important to include in a website, and how to incorporate all the industry requirements . A professionally designed website isn’t just important to convey personality. It is a key piece in making one agent stand out from another. Real estate web design NJ professionals know all the details that need to be included in order to make an agents website successful.
Realtors Need a Web Designer Familiar With the MLS
The MLS, Multiple Listing Service, is essentially a composite of listings from all brokers regardless of affiliation or employer. Rather than buyers having to go from company website to company website to company website to search homes for sale, the MLS makes it possible to search all homes in all places. In a very uncommon business move, competitors in real estate need to work together in order to be successful. The more exposure a home gets, the more likely it will sell and the faster it will sell. Seeing as though many people that visit a realtor’s website is to help them list or buy a home, giving users easy access to the area’s MLS is a top priority. How that information is displayed is also an important decision and is best discussed with a professional web designer.
Users Want a Website They Can Use
This may seem like a ridiculous statement. What this means, however, is that the content on the pages should be easy to read and understand. If the searcher can’t figure out what the website is saying or how to use it, the website is worthless. Navigation that is user friendly and that works is just as crucial as coherent content. Most people using a real estate website are wanting to search homes for sale. If they can’t get to that page or if the search doesn’t actually work, they’ll quickly abandon the site for another. However, great real estate web design NJ professionals create fun, interactive, engaging websites that boost an agents brand. When someone enjoys using a website and has a positive experience, they are more likely to recommend that website to friends and acquaintances.
Experienced Real Estate Web Design NJ is Important
Experienced real estate web design NJ is important for so many reasons in addition to including industry standards and usability. Search engine optimization is a service that many website designers offer. This helps boost a website higher on search result pages. Most people rarely scan results past page three of results. If an agent’s website is ranked below #30, it won’t be seen by many eyes. Professional web designers can include details on the website itself that assist in boosting results. They can also provide additional off-page SEO services to improve rankings even more.
Plus, experience gives website designers more information than just web design. They know what people want when they log onto a real estate website. In addition to homes for sale, information about the towns, mortgage calculators, and local geography and weather are items users enjoy having easy access to. A visually pleasing design, good quality images and videos, and links that work are other things that an experienced professional bring to a website.
Lastly, an easy way to contact the agent is another great way experienced real estate web design NJ professionals add value to a website. Many websites have contact forms and many websites have contact forms that don’t work. Ensuring an agent gets alerted every time they are contacted is critical to the website being successful. If people are attempting to reach a real estate agent about a home for sale or about wanting to list their home, an agent that doesn’t respond doesn’t get the job.
If you are a real estate agent in NJ, contact a professional web designer to create a unique, lucrative website for you.